Ant Hampel – Founder and director of two of Australia’s premier event management and entertainment companies, Antony Hampel is a highly regarded event producer, transforming the industry with widely published, highly successful, award winning events and brand activations.
His first Melbourne based event management company, think creative events (established in 1999) sold in 2007 to Commquest. In 2010 he opened his second venture, alive events. During this time both think and alive have staged some of Australia’s highest profile public, experiential and and business events. His clients range from A-list celebrities to leading global corporations. A multi-talented and awarded event producer and entertainment marketer, Ant Hampel is recognised for reinventing how brand activations can be shared in a powerful and distinct live format.
anticipate and evolve
With a mind wide open, Ant Hampel has spent 25 years immersed in television, radio, entertainment marketing, concert touring, theatre and live events. These unique skill sets have provided Ant Hampel with a detailed understanding of creative, production, marketing and logistics was the result, inspiring Ant Hampel to bridge the gap between audience, brand and entertainer. What followed was a passion turned business that is one step ahead in a fast evolving industry. Unique live brand activations that are meaningful and engaging and deliver on brand, delivering on time and on budget every time. The alive experience.
always offer something new
An exceptional level of creativity driven through the precision of bespoke systems and processes has attracted an A-list of clients. Kylie Minogue, Baz Luhrman, President Bill Clinton, Basement Jaxx, Nicole Kidman, AC/DC, Michael Jackson, Jamie Oliver, Riverdance, Prince, Paris Hilton, Charlize Theron, Basement Jaxx and Jamiroquai are just some of the show stoppers that have used alive experience.
Industry giants that value the immediate and long term impact of Ant’s unique experiential brand communication strategies include BMW MINI, Adidas, Ford, Fosters, 20th Century Fox, AFL, Sony, Austereo, L’Oreal and Melbourne Fashion Festival, COLES, Maybelline, Sportsgirl, Disney/Marvel, ANZ, Jetstar, Tennis Australia, NOVA 100, Cricket Australia, Village Roadshow, APIA, DIESEL, Hugo Boss, Mirvac, Video Ezy, Bluescope Steel, Nine MSN, Melbourne Fashion Festival, Novartis, Real Estate.Com, Discovery Channel, Medibank, Melbourne Racing Club, City of Melbourne and Treasury Wine Estates to name just a few.
With an impressive list of clients, Ant Hampel enjoys the challenge to find new ways to deliver experiential events, award shows, product launches, sponsorship activations and public events or, as he puts it “anything live”!
smash the ceiling
Ant Hampel is committed to pushing creative and logistical boundaries of event production notching up significant milestones with various teams along the way. Intuitively, he uses live events as a platform to generate brand experiences that are compelling, measurable and drive long lasting impacts to drive commerce for his clients.
Ground-breaking events that have spanned his career and offered diverse roles (director of marketing, general manager touring and producer), spawned a “theatrical meets practical” approach that Ant Hampel introduced to the corporate world and an industry that hasn’t looked back.
- Australian box office history : AC/DC Black Ice Concert Tour 500,000 tickets sold in one day. Sound Relief concerts raising over $7m for the Victorian Bushfire Appeal.
- Best “Launch event” : Nine MSN (Nine MSN)
- “Event of the year” Chloe Eau De Parfum (Coty Inc)
- Best “Exhibition stand design” : Commquest (Adma)
- Nominated: Best “cultural, arts or music event”: Fashion Full Stop (L’Oreal Melbourne Fashion Festival)
- Nominated: “Best corporate event”: Wynnsday (Treasury Wine Estates)
- Nominated: “Best event marketing campaign” AC/DC Black Ice Tour (Van Egmond Group)
- Helpmann Award (best international contemporary concert) PRINCE 2011 with VEG and Chugg Entertainment
- Fastest selling show in Australian Box Office History: 520,000 tickets in 3 hours: AC/DC (VEG)
- Box office record: Over 1 million tickets sold: Riverdance (VEG)
give and get
Sharing knowledge and inspiring the next generation of event producers is integral to Ant’s involvement in the industry. Ant Hampel has lectured in Events and Entertainment Marketing at Victoria University, Boston University, Sydney University and R.M.I.T. Ant also frequently addresses industry conferences and expo’s as well as being part of the ISES organisation (formerly on the ISES committee of the Melbourne Chapter).
A passion for social justice and improving the lives of others sees Ant contributing to many cause related projects for charitable organisations where his vision is create news ways of raising awareness and funding for worthy causes including Red Cross, Mirabel Foundation, Are You OK Day, Fifteen, Y Gap and Open Family.
In late 2013, Antony Hampel was appointed as advisor to the Banksia Foundation board of directors. The Banksia Foundation, established in 1989, is a national not-for-profit organisation that promotes environmental excellence and sustainability through its Awards program and other associated events. The Banksia Sustainability Awards are regarded as the most prestigious environmental awards in Australia.
crunch the numbers
- 25 years
- 7 Awards
- 200 brands
- 400 events
- 5 countries
- 15 cities
- 4 million + audience and growing…