Coors Light Bring Early Winter to Dublin with an Unforgettable Ice Cave Experience

Coors Light Bring Early Winter to Dublin with an Unforgettable Ice Cave Experience

by: Antony Hampel Over the last few years, Coors Light has been accumulating some serious manly appeal with its advertisements featuring movie legend Jean Claude Van Damme. The man of the mountain has given the company a humorous new take…

Swedish Retail Giant Ikea Takes DIY Dining to the Masses with a ‘Pop Up’ Restaurant

Swedish Retail Giant Ikea Takes DIY Dining to the Masses with a ‘Pop Up’ Restaurant

by: Antony Hampel Many of us have spent a Sunday afternoon wandering round the aisles at Ikea. In fact, it has become almost like a rite of passage, especially for cohabiting couples on the hunt for contemporary style on a…

Lifestyle Company Refinery29 Makes NY Fashion Week a Treat for the Senses

Lifestyle Company Refinery29 Makes NY Fashion Week a Treat for the Senses

by: Antony Hampel New York Fashion Week is one of the biggest events in the world for designers, models, and retailers. It comes around once every year and, each time, it seems to be louder, bolder, and more surprising then…

Hennessy Spices Up its Brand Image with Immersive Cognac Tasting Event

Hennessy Spices Up its Brand Image with Immersive Cognac Tasting Event

Written by: Antony Hampel The popular cognac brand, Hennessy, launched a fully interactive, sensory tasting event last month. The aim was to change how drinkers in the UK view this type of brandy. Traditionally, cognac has always been drunk as…

Take a Breather with Kinetic Rain - The Largest Kinetic Sculpture in the World

Take a Breather with Kinetic Rain – The Largest Kinetic Sculpture in the World

Written by: Antony Hampel The word ‘airport’ does not usually conjure up associations with modern art. In fact, few people think of airports as aesthetically pleasing environments – most visualise grey walls, sterile lighting and (extremely) uncomfortable furniture. However, Changi…

SodaStream Commissions Giant Sugar Sculptures to Warn of Obesity Epidemic

SodaStream Commissions Giant Sugar Sculptures to Warn of Obesity Epidemic

This month, a series of giant white statues have gone on display close to the Houses of Parliament, in London. And they are a little bit disconcerting to say the least – towering over passerbys and leering with caricature like…

Google Releases Star Wars Themed Virtual Reality Experience

Written by: Antony Hampel There are few pairs of words which elicit the same level of rabid excitement as ‘Star Wars.’ The franchise has some of the most loyal and enthusiastic fans in the world and they are currently all…

Crystal Maze Experience Opens to the Public in March 2016

Crystal Maze Experience Opens to the Public in March 2016

By: Antony Hampel The year 2015 will be remembered for a lot of different trends. It was the year of the hipster, with their perfectly groomed facial hair and ‘too cool for school’ outfits. It saw the emergence of a…

Connecting our Brain to the Internet

Connecting our Brain to the Internet

By: Antony Hampel Sooner than one might think, browsing the internet might get a completely new meaning. Government researchers in the U.S. are working on a project that would allow you to literally connect a computer to your brain and…

Omote Real-Time Face Tracking and Projection: Embracing the Past While Stepping Into the Future

Omote Real-Time Face Tracking and Projection: Embracing the Past While Stepping Into the Future

By: Antony Hampel 3D projections on buildings and other surfaces are not really big news anymore – they‘ve quickly spread around the world and chances are you‘ve already had at least a few performances in your city, regardless of where…