3D Mapping to a new level for Audi in Barcelona

The Audi experience created in Barcelona (credit to media espagna) was a part of their mobile marketing activity which has further demonstrated the awesome capability of what mapping can produce when great technical and creative teams are harnessed. I have seen a lot of mapping attempts fall short of leaving audiences speechless (something as event producers we should always aim for) mainly due to lack of clever concept or content ideation. The Audi experience is an exception as we see the clever coming together of controlled environment (optimises experience and design possibilities) , sound, vision and hero car of course !Audi Projection Mapping experience. Designing a mobile environment (pop up) also creates ways to amortise the initial design costs whilst reaching broader audiences. Great work.

Client : NewMedia, Media Production : The Darkroom, Creative Design & Production : Diego De Anna & Bruce Ferguson. Services : Technical design & consulting. Show control programming. GUI development. 7th Sense Delta programming. Multi-projector projection mapping. Six projector full dome projection blending / warping.

by: Ant Hampel