Augmented Reality Tee Shirts – the future of merchandise ?

Could the  future of concert, theatre and festival merchandising be all about augmented reality clothing? According to who brought us the worlds first wearable magazine , the future is here and its as easy as  Rock, Paper , Scissors. Augmented Reality tee Shirt Imagine your favourite rock star , performer or superhero coming to life on your Tee Shirt! The applications of this are endless. Perhaps some of the worlds leaders could avoid conflict with a simple game of Rock , Paper, Scissors? We are also seeing some exciting breakthroughs in experiential marketing and events using Augmented Reality with NatGeo pioneering the landscape National Geographic Augmented Reality Event

By: Antony Hampel