COCA COLA ZERO DELIVERS A CHILLY RECEPTION FOR METALLICA
For a band that has toured the world for 30 years and have probably played more shows than they have had drinks, and have played almost every type of concert in every type of venue, there was only one obvious place to play next…Antarctica!
On December 8th they will blast their metal rock to the world from a heliport at the Carilini Argentine Base. The audience will consist of prize winners from a Coca Cola Zero competition that ran across South America and Mexico and the prize includes, of course, round trip airfares !
The winners at the Concert will be sitting in silence to some degree however as the only way to hear the band rock out will be through headphones (no amplification of the concert) in a twist that will include environmental messaging with the hope of winners spreading the message virally through tweets!
Here is the Ad that promoted the competition
This is the 2nd concert in history to be staged in Antarctica (the first being Live Earth).
The event will be filmed and distributed globally at a later date.
I take my hat off to Coca-Cola Zero and Metallica for creating such a unique concept with positive messaging to hopefully facilitate further awareness around environment issues whilst pushing the creative boundaries on all fronts!
Would you attend if you won a ticket? I’d be keen to know….
By: Antony Hampel